Alexandra Burke's lead single from the album would be titled "Elephant" which is produced by Erick Morillo. To coincide with the launch of "Elephant" - which will be released on March 11th 2012 - Burke will feature in her very own edition of TheirMag, a newly formed sister publication to Rio Ferdinand's #5 magazine. The magazine is set to be released a week before the single. The magazine is available in digital and physical format from the TheirMag website. A remix of "Elephant" was first aired on Pete Tong's Radio 1 show on January 6th 2012. Burke revealed via her Twitter account that she will perform the single live for the very first time during her set for Asda's Tickled Pink charity concert on Thursday 12th January 2012. The following day the official single made its debut on The Hits Radio.[40] The video for "Elephant" was serviced to all stations on the 31st January 2012 and premiered the following week.