The core element of vocal artistry is the ability to capture the essence of a song and interpret it in a way that is totally personal, highly compelling and intended to make the composer smile in agreement. The outstanding jazz vocalist Halie Loren does all of that, as her latest Justin Time Records release, Simply Love (available September 10), vividly demonstrates. It also provides a clear understanding as to why shes received so many critical accolades and worldwide popularity. At 28-years-old, the multi-lingual vocalist has performed at major festivals and in sold-out concert halls in North America, Asia and Europe. In July of 2012, Loren traveled to Palermo, Italy to perform as a featured soloist with the Orchestra Jazz Siciliana. She has recorded seven critically acclaimed albums garnering best song and best album awards, while consistently placing at the top of the jazz charts in Japan. Simply Love is her third release on Justin Time Records. "With Simply Love, I wanted to meet the mood of the season," the Eugene, Oregon-based songstress says. "What kind of soundtrack would I want to listen to in the warmer months?" There is an intimacy in her singing that makes the listeners feel that her message is only intended for their own ears, heart and soul. With a voice that is so warmly and deeply lyrical, and an ability to articulate lyrics that draws every iota of meaning out of each syllable, Loren accomplishes what every singer strives for - to make every song, regardless of who wrote it or performed it previously, entirely her own. "Synergy is so essential to my music" Loren explains, "and this longevity has really helped us to achieve that over all these years.