"Did It Again" is a song by Australian singer-songwriter Kylie Minogue, taken from her sixth studio album, Impossible Princess (1997). It was written by Minogue, Steve Anderson and David Seaman, and produced by Brothers in Rhythm. The song was released as the second single from the album on 24 November 1997, by Deconstruction Records. After the singer took full action on the album and songs by producing and writing them, the press speculated that Minogue wanted to establish herself as an indie artist, although it was denied by herself. Musically, "Did It Again" is a pop rock song, which features instrumentation of electric guitars, drums, acoustic guitars and a few keyboards. The song also features elements of middle eastern music. Lyrically, it deals with Minogue telling her lover not to mess up things, but does it again and again. "Did It Again" received positive reviews from music critics, some of whom enjoyed her more edgier and rock style. Commercially, it attained moderate success, peaking at number 15 in Australia and being certified gold by the Australian Recording Industry Association (ARIA), while peaking at number 14 in the United Kingdom. An accompanying music video for the song was shot by Pedro Romanhi, where it features four different versions of Kylie with names: Indie Kylie, Cute Kylie, Dance Kylie and Sex Kylie. The video was critically acclaimed, mainly praising the idea of having four Kylies in the concept. The song has been performed on two of Minogue's tours.