"We're Not the Same" is a song written and produced exclusively for the launch and promotion of Tommy Hilfiger's fragance LOUD by The Ting Tings. The song was made available for free download as part of the promotion on 14 October 2010. The song was recorded during the Berlin sessions in 2010. It was written by both Katie White and Jules De Martino, and mixed by label-mate Calvin Harris. The band do not perform the song live very often although it made a few live appearances in 2010.