像许多在互联网上长大的Z世代小孩一样，1999年在雅加达出生，现居美国洛杉矶的NIKI正在创造出惊人的打破定式的广泛影响力，成为在互联网发展环境下成长起来的Z世代的代表人物。NIKI没有走向传统青少年流行偶像的道路，而是决定自己作词作曲，录制和制作她的音乐。2019年，NIKI在作为艺术家的道路上继续成长，发布了她的第二张EP《wanna take this downtown?》。该EP自发布以来，在全球已经拥有超过1.5亿的播放量，并获得了美国Billboard的盛赞 – “是NIKI作为目前最耀眼新星之一的有力证明。” 在过去一年半的时间里，NIKI已经在全球各地崭露头角，在音乐流媒体平台上的所有歌曲版本积累了超过6亿的流媒体播放量。 “Switchblade”是NIKI备受期待的首张完整录音室专辑《Moonchild》的首发单曲。这首单曲完全由NIKI独立创作，并与Jacob Ray（“La La Lost You”的合作制作人）共同制作而成。 “Switchblade”将在静默中撕开一个缺口，奠定NIKI作为新浪潮下流行音乐领军人的地位.。凭借“Switchblade”，NIKI将会进一步作为自我实现的正面例子，成为一代人追随的新亚裔移民榜样。 同天释出的还有“Switchblade”的MV，此次MV由视觉大师Tom Teller执导，为“Moonchild”搭建无与伦比的视觉场景。MV中，充满超现实意味的梦幻镜头语言，将NIKI描绘为“Moonchild”的化身，带领歌迷走入NIKI自我探寻的迷人世界。 Like many Gen Z kids who grew up on the internet, 21-year-old Jakarta-born, LA-based NIKI's influences are wide-ranging and genre-busting. NIKI has slammed the door on the conventions of pop stardom—writing, recording, and producing her music on her own. In 2019, NIKI continued her growth as an artist, releasing her second EP project 'wanna take this downtown?', which has been streamed over 150M+ times since its release last May, and earned praise from Billboard as “an expression of NIKIs growth as one of the brightest rising stars”. Over the past year and a half, NIKI has shot into global consciousness, with over 600M streams across her releases to date. NIKI’s “Switchblade” is the first single off of her highly-anticipated, full-length debut studio album, 'Moonchild'. Fully written by NIKI and produced in collaboration with Jacob Ray (co-producer of “La La Lost You”), “Switchblade” cuts through the noise and establishes NIKI as the leader in a new wave of pop authenticity. A generation yearns for role models from the Asian diaspora, and with “Switchblade”, NIKI further positions herself as that positive influence of self-actualization. Releasing day and date with the single, the music video for “Switchblade” is directed by master of visual effects Tom Teller, and sets the stage for 'Moonchild'. Shot through a fantastical and surreal lens that depicts NIKI as the personification of the “Moonchild”, the music video transports listeners into NIKI’s mesmerizing world of self-discovery.