True Blue was released as the third single from her third studio album, True Blue, on September 29, 1986 by Sire Records. Originally written by Steve Bray, the song deals with the feelings of Madonna for her then-husband Sean Penn. A dance-pop song, it features instrumentation from a rhythm guitar, a synthesizer, keyboards, and drums. The main chorus is backed by an alternate one incorporating a chord progression generally seen in doo-wop type of music. Received by the critics as a light-hearted and cute retro song, "True Blue" topped the charts in UK, Ireland and Canada and became another consecutive top ten song in U.S. for Madonna by reaching number three on the Billboard Hot 100. The original music video portrayed her again with a new look, leaner and sporting platinum blond bushy hair. An alternate video was made through the "Make My Video" contest on MTV. The final selected videos had a similar theme of 50s inspired setting and the storyline following the lyrics of the song. "True Blue" was performed only once on the subsequent Who's That Girl World Tour.